Go Get Global Ezine

Reserve this Top Banner Ad spot now.

Your Home Business Guide to Global Success since 2004

Buy 1 Solo,

Get 1 Free!

Click here now

Limited time offer!

VISIT OUR HOME BUSINESS RESOURCE SITE

WAH Resources

Managing Your Business

Promoting Your Business

Growing Your Business

One-Minute Business Sense

Advertise with Us

G3 Ezine Ads

Minute Chaser Ezine Ads

Blogs

Networking

Advertise in this Ezine

Solos & Express Solos (html)

Sponsor Ads

Banner Ads

Ad Packs - Buy More, Save More

Advertise with us

Blast Your AD to Millions

Click here

Submit Your Free Ad

You must be a subscriber to place a free weekly ad. I only have room for the first 5 correctly-formatted ads with the current ad code. Send ‘em in quick!

Find this week’s ad code on the Ad Board.

Feedback, Comments, Questions

Email me.

I’d love to hear from you.

Ezine Publishers, want to swap ads?

Let’s talk.

You are receiving this publication because you gave express direct consent when you subscribed to Go Get Global Ezine either through a website, an ezine, a co-op, or by placing your ad with us. By subscribing, you agree to accept in-house and third-party advertising in our publication.

This issue may be FREELY distributed to friends, colleagues and discussion lists as long as the *entire issue* is included.

Tuesday, May 25, 2010

In This Issue

Through the Editor’s Window
Feature

Seven Cold, Hard Truths About Social Networking

Ad Board

Find business opportunities + submit your free weekly ad

Top Sponsor

Here's A Quick Way To Incredible Income

Be Debt Free, Have Fun, Increase Family Time Proven System Sets up In Minutes and Earns Big No Experienced Required, Quality Training & Support Provided Click here Now - http://www.green-profit.biz/

Your ad here

Through the Editor’s Window

Hi regular readers, welcome new readers,

It’s time for another great feature article which I hope will give you something to think about in terms of how to push your business further.

I’m off to a business event this morning. It’s not so much my business as I’m accompanying someone there. Maybe I’ll meet some interesting people there who may turn out to be potential business associates, you never know :)

Oh, by the way, have you checked out my latest promotion yet? It saves you money when you advertise on my blogs. If you’ve been using the same old advertising channels, you might want to try something new.

So if you do nothing today, you should at least protect your computer against ever-sophisticated malware threats out there. You can guard against this problem - try Comodo Internet Security Pro for 30 days for FREE! No obligations.

I’ve been receiving a good number of free subscriber ads from you all lately. So happy about that. Don’t forget to send yours in this week. I publish the first 5 that I receive.

Thank you so much for staying with us. I hope you find this issue useful in your business. See you next week !

Clair

Editor/Publisher

http://Go-GetGlobal.com

Got a question? Contact me here, happy to help

Get business opportunities and money-making tips at G3 News & Views blog

Mid Sponsor

No Time To Market Your Own Site? Not a problem anymore. Finally Someone to market your site for you. Your own domain or your favorite affiliate program. Fast~Search Indexing, Keyword Analysis, Ezine, Banners, Press, PPC

http://snipurl.com/billboards

Your ad here

Feature

Seven Cold, Hard Truths About Social Networking

by Stacy Karacostas

My hubby returned from a big industry conference down in San Diego a while back that was packed with speakers on social networking and Internet marketing. One of them made the statement that social networking is a terrific and powerful way to market a business, but it's not something you do once or twice and forget about.

Instead, he said, it's more like getting a puppy...You have to make a commitment to feed it, and play with it, and take it out for walks every day. And I couldn't agree more.

Social networking is not at all like placing an ad then sitting back and waiting for the phone to ring or people to walk in the door. It's about creating conversations, establishing deeper relationships, and building a community of like-minded folks.

Yet every time you turn around it seems someone is shouting about all the wonders of social networking and how easy it is to use it market your small business...Especially if you pay them hundreds or even thousands of dollars to show you how.

On the flip side, a quick online search will turn up plenty of articles wondering how, or if, you can actually make any money from Twitter or Facebook. So how do you make heads or tales of the whole social networking as marketing concept?

Well, I can tell you for a fact you can grow your business using social networking because I've done it with mine. But it takes time and a well-thought out strategy to get great results. And it works best when combined with other tactics both online and off.

If you've already started using social networking to market your small business, or are even just thinking about it, here are a few things you really ought to know.

1) All the marketing basics still apply.

If you don't know your target market, can't define your USP (Unique Selling Proposition), or you don't have an offer they can't refuse and a way to build your list, all your social networking efforts won't do you any good.

2) Nobody makes money off of Twitter alone.

You have to use it, and most other social networking tools, as part of a bigger strategy. Think of all these social networking tools as simply a place where you can meet others and invite them into your world. But then you need somewhere to invite them to, and a reason for them to stick around. This is where your Website and/or blog comes into play.

3) It's not about what happens now; it's about what happens next.

Most people are not going to whip out their credit card just because you sent them a message about your latest product, service or event. So stop worrying about whether each specific action you take generates a sale or client. Instead worry about building relationships and driving traffic to your site.

4) You gotta build your list.

People have been saying "The money is in the list" since long before the Internet existed. Yet most small business owners ignore this truth completely, both online and off. The thing is, once someone arrives on your site they may still not be ready to buy.

So offer them something useful in exchange for nothing more than their name and email address. Then stay in touch regularly via email so they can get to know, like and trust you.

5) An e-newsletter is key.

Once you get their contact info you have to stay in touch. That means sending regular e-newsletters. These can be long or short. You can write them yourself, have them written, or use other people's articles for content. But you absolutely have to send them out a minimum of once a month. Bi-weekly is better. Weekly is best. And it needs to be helpful or interesting info-not just sales pitches all the time.

6) Participate actively, regularly and often.

Even if you have all the various backend pieces in place, social networking won't work if you don't work at it. Much like in-person networking, you need to show up regularly, reach out to others, and offer value (I can't stress it enough...Whatever you do, don't just sell). Back to the earlier dog analogy, you've got to play with it and feed it regularly...At least a few times a week at a minimum.

7) Many social networking experts, aren't.
While there are absolutely some very good social networking and online marketing experts out there, a lot of people who hang out a shingle are just folks who know how to set up and use the tools. They aren't marketers and don't really know how to develop a larger marketing strategy.

So if you want to hire someone to help with this, be sure to ask how they come up with the strategy. Then ask about specific results (like increased Website traffic, leads or sales) and check references.

Keep these seven truths in mind, and you're likely to find social networking is one of the best, and least expensive, small business marketing options out there today. And unlike a puppy, it won't drool or chew up your shoes.

-----

About the author:

Practical Marketing Expert Stacy Karacostas-author of the 2-page marketing plan workbook "Putting Your Business on the Road to Success", and "The Small Business Website Bible"-specializes in taking the stress, struggle and confusion out of growing your small business. For more down-to-earth, business-building wisdom grab a copy of her free report "The 7 Deadliest Small Business Marketing Sins...Are You Guilty?" at http://www.7deadliestsins.com.

Ad Board

Is your ad out yet?

Have you submitted your free weekly ad?

Subscriber and co-op ads are also listed on the Ad Board. The board is refreshed every issue with a new batch of ads.

Reserve this Bottom Banner Ad spot now.

Thanks for taking time out from your business day to read G3 Ezine!

Manage Your Subscription

Subscribe to this ezine

Read past issues

To update your email address, or to unsubscribe,

please use the link in the email that brought you to this page.

Please do not email changes to me.

We accept secure payment via

Advertising Disclaimer: Go Get Global neither represents or endorses the accuracy or reliability of any of the advertisements above or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. While all articles have been selected for their content, the publishing of such articles within this ezine does NOT constitute a recommendation or endorsement of the products/services mentioned within those articles. We strongly encourage you to do your own due diligence before responding to any offer.