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Tuesday, July 13, 2010

In This Issue

Through the Editor’s Window
Feature

Prosper As an Affiliate Marketer - Three Tactics to Explode Your Earnings

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Through the Editor’s Window

Hi regular readers, welcome new readers,

Happy Tuesday! It’s warming up to be another blazing hot day outside my window. How’s the weather where you’re at? I mean I love what the sun does for us and all, but it’s pretty hard to concentrate on work when it’s so hot and humid.

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Feature

Prosper As an Affiliate Marketer - Three Tactics to Explode Your Earnings

by Fred Lancer

Pretend you are on a soapbox in a busy noisy market place (the internet) just like at the local farmers market. You are calling out to the milling crowds around you to look at your product and to buy yours.

The customer has many choices, but the practiced marketer will have his table empty at the end of the day if his product is good and his attention getting techniques are right. And it is not always the one that yells the loudest that empties his table. Quality content will outsell hype.

There are three tactics that have been proven by others to very effective in assisting to build sales and income in the competitive field of affiliate marketing. The three most effective of these proven tactics are presented here.

1. Have a dedicated web page for each of your products. Do not "mix and match" to save a small input cost of web hosting by putting all of your products and prime merchants on one page; it confuses potential customers and can drive them away.

On your dedicated page, tell your potential customer what this product can do for them. Have product reviews from consumer agencies or news organizations. Include testimonials by others that have already purchased the product or used the service. (Make sure to obtain permission to use their letter and name and photo.)

Write articles about your product and send it to other blogs or ezines and try to have them published on line; then add a page to your site with a copy of the article. Do not link directly to where the article was published, as that may be the last you see of your potential customer. Guide the visitor to want to learn more at your site, and then buy.

Your page must have a call to action; click through or ask for more information or to buy. The banners and headlines of articles are important to get the customer to look, but once they are looking, you must ask them to buy; just like in the market.

2. At the top of your page, list free reports on your product, so they cannot be missed by your website visitor. Create auto response messages for frequently asked questions to be emailed to those that inquire, after putting in their email address.

There are two possible outcomes when a surfer visits your page - a sale, or no sale. You want a sale, but research shows that it takes an average of seven contacts with a potential customer before a purchase is made. Therefore, you must create the desire for the customer to return. A surfer returns because he liked your site and found useful information. Give the customer what he wants, which is information. But allow the surfer the opportunity to continue on and buy at every visit. You should initiate contact by having a monthly news letter or news alerts.

Focus on specific reasons to buy the product, but remember that price is only one component. Price is often used as the excuse to not buy, but it is seldom the real reason. You should communicate the usefulness of the product, and how it will help them do what they want. This is a sales pitch, but disguise it so that the reader does not know that. Avoid words easily filtered by email servers such as free and sale; they can end up in the junk mail before even being looked at.

When you have a potential customers email, do not deluge them with mail, or they will block you. Make your monthly news letter actually enjoyable and useful, so that they look forward to it. Make it informative and useful. And quietly ask them to buy. Your letter is an infomercial, but you do not want the reader to suspect that.

3. Target your site to attract high potential buyers for your product. There is no reason to attract Arabic surfers to a site selling pork products. They won't buy and they won't come back. Advertise to your target market.

Write articles for websites and ezines that are related to your core subject. This is a two pronged fork; it gets your name out there, and attracts customers that have an interest in your content and products. Try to write at least two articles a week, from 400 to 700 words. This will bring increasing numbers of targeted surfers to your site. Use common keywords in every article that might be searched by surfers in your subject area.

Sales in any form is a game of averages. The more people know about your product, the more will buy. More contact dictates more sales. More quality contacts dictate more sales. It is up to you to generate these contacts.

These three tactics are easy to grasp, and are not difficult to implement. All it takes is a little organization, a little time, and a reasonable amount of effort. Many dreamers fail at affiliate marketing, but it is not necessary that you do; your dreams of sales and high income can come true. Try these three tactics. They are not guaranteed to make you rich (although that serious possibility is there) but you will survive, learn, and grow.

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