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Tuesday, August 10, 2010

In This Issue

Through the Editor’s Window
Feature

A Small Business Guide to Twitter Marketing

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Through the Editor’s Window

Hi regular readers, welcome new readers,

Happy Tuesday. I’m extremely busy packing this week. I will be taking a publishing break for a month to go on vacation. This will be the last issue till I get back to regular publishing on September 14, 2010.

I hope you enjoy the rest of summer and if you have time and would like to re-read the past issues of this ezine, please look in the archives. I have issues there dating back a whole year and trust me, some of the articles are really worth reading again and again.

Do take a minute to check out my ad promo where you can save 50% off the price of solo ads. Buy one and get one free! Simple as that! Details here. Book your spot now and I will publish your ads when I get back.

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Thank you so much for staying with us. I hope you find this issue useful in your business. See you next month !

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Feature

A Small Business Guide to Twitter Marketing

by Daniel D.

The business world has recently been inundated with the buzz about Twitter, a web-based social networking application assisting those who wish to keep in touch with customers, clients and friends.

Remarkably, it's already allowed some entrepreneurs to double their clientele while efficiently enhancing their word of mouth marketing. The following will provide a thumb-nail sketch of the most important steps and tips for effectively using Twitter.

Getting Started

I highly suggest making your username, your business name. This will add a branding element in addition to Google ranking your Twitter account for your company searches, thus increases your prospects' chances of finding you online.

For your profile image, use a picture of yourself so that followers can associate your image with the company name. This is especially true if you as the owner are doing the tweeting.

When designing your profile background, use one of the templates provided by sites like Twitterbacks or FreeTwitterDesign. Customize your account as much as possible by creating relevant a username, image and background to convey your brand.

Using Tweetdeck

After creating your account and customizing your profile, it's vital to supplement your account with a management tool or application. Tweetdeck is probably the most used site for this which allows you to update and use Twitter more efficiently.

Having thousands of followers necessitates the ability to filter the multitude of conversations. For example, it can allow you to just see a handful of your friends' tweets even though you may be following 5,000 people.

It also lets your search for a group of people based on keywords specific to a given business. The possibilities are virtually endless with this capability when you consider a local business seeking to track a certain town or zip code.

Personality

So many businesses fail because their customers do not know, like, and trust them. Today in 2009 it has never been easier for small business owners to integrate their personal touch with their product by using the internet and social media sites like Twitter.

The less personable you seem, the less likely consumers will believe you. Consequently, you should also feel free to tweet non-business updates that allow your customers to acclimate themselves with your true character and interests.

Building Value

Don't expect to have thousands of followers from week one. Rather, focus on building true customer loyalty and satisfaction by what they take away from your updates. Your goal is to garner a core group of fans who end up telling their friends about who you are and what you have to offer.

One example of this is by you giving free advice, tutorials or samples to consumers that need your product or service. It strengthens your reputations and integrity if done with sincere honesty. In the long run these customers will remember you when their need arises, thus equating to more sales and greater revenue.

Summary

Twitter offers businesses a new way to connect with consumers and build customer loyalty. It's important to take the right steps to make your profile and workflow receptive to new customers. Properly fill out your profile, use a Twitter application like Tweetdeck, and create a strategy for your business to make the best use of this new social platform.

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About the author:

Daniel John has been involved in network marketing for many years. He is the founder of the Doctor DubLi Team and has created numerous marketing tools for networkers worldwide. Learn his secrets to online marketing

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