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Tuesday, December 8, 2009

In This Issue

Through the Editor’s Window
Feature

10 Ways to Improve Your Video Marketing

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Through the Editor’s Window

Hi regular readers, welcome new readers,

Happy Tuesday. I can’t believe how quickly the days are flying now. Isn’t that always the case with Decembers? I love them but they go too fast and are gone in a flash. Wish there was a way I could slow the days down and really get to enjoy them.

Speaking of which, there will be no publication of G3 Ezine next Tuesday as I will be taking a short vacation. I’ll be back soon and publishing will resume December 22, 2009.

While I’m away, please feel free to dig in the archives of past issues. You may have missed a great article or simply want to re-read something that interests you.

If you need solo ads, they’re Buy 1, Get 1 FREE right now going out to 3000+ responsive readers on this ezine or at my other ezine, Minute Chaser, check out the offer here now.

I’m also leaving you with an interesting article for those of you who are keen to dabble in or want to know more about video marketing.

Thank you so much for staying with us. I hope you find this issue useful in your business. See you December 22 !

Clair

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http://Go-GetGlobal.com

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Feature

10 Ways to Improve Your Video Marketing

by Daniel Rosenstein

Online video is quickly growing in popularity amongst Internet users around the world. This can be seen as YouTube is now number two in the Search Engines. With this in mind, it shouldn't surprise you that Internet marketers are looking for the best way in which to incorporate online video into their marketing campaigns.

Of course, this also means that they want to know how to make this video work well for them. As such, here are 10 ways that you can drive consumer action with your online videos.

Tell a Story That Holds Your Audience's Attention

Since your user is in control and has numerous options available at the click of their mouse, you really need to make sure that your video is compelling. This is especially true of the first 10 seconds of your video because if it doesn't capture their attention, they won't continue watching it.

The best way in which to do this is by using the narrative, storytelling format because this will present the information in not only a compelling way but also in a useful manner. It will also ensure that your viewer will remain so engaged that they will actually absorb your video's key messages.

Be Real

Internet users are skeptical of high-pressure sales pitches. With so many choices available to them, they are also looking for reasons to eliminate you in their search for a product or service that will meet their needs. This is why it is so important to be authentic.

Provide Useful Information

The last thing that your users want is a commercial that mimics traditional television. They want to move beyond the sales pitch to find out if your product's features or benefits meet their needs.

If you don't provide them with the information that they need in order to make this determination, you will lose their interest and the opportunity to turn them into a paying customer. This is why you need to encourage your visitors to learn more by clicking a link, filling out an inquiry form or making a telephone call.

Give a Call to Action

Without a strong, clear, easy call to action your viewers won't know what to do after watching your video. Regardless of what you want your viewers to do, you should make sure that you let them know about it.

Don't Overproduce

Remember to take small players, bandwidth and authenticity into consideration. Also, remember that by overproducing you are simply throwing away your money. Of course, you will still need to look professional but you don't have to be fancy because this may just cause your viewers to abandon your video.

Don't Oversell

Your viewer is firmly in control of their online viewing experience. It is up to them to decide whether it is watching your video. Make sure that you respect them instead of going for a hard sale.

Test Your Marketing

Make sure that you test everything to see how it resonates with your viewers. After all, you want to make sure that you are achieving the results that you are after. This can be done by providing a unique URL so that you can track each of your videos.

Make It Viral

You will want to make sure that your video will naturally be shared amongst friends. This means providing them with links so that it is easy to email your video to a friend as well as to embed it on their web page or blog. Doing these things will increase the number of people that your video is able to reach.

Place It Where It Will Be Found

It is important to ensure that your video can easily be found. This includes making sure that you are placing it at key decision points so that you can make your visitors more confident while also retaining the clients that you already have.

Be Search Engine Friendly

It is important for your video to be Search Engine friendly, especially now that Google has created its Universal Search program. This has made videos a part of the results that users will receive whenever they make any query with this Search Engine.

In order to make your video Search Engine friendly you will want to make sure that you are using proper keywords and titles. You will also want to surround your videos with keyword rich content.

It is also a good idea to keep all of your videos within a single directory on your website, provide an MRSS for all of the videos that you do publish and also taking the time to publish your videos on third-party websites such as YouTube.

Conclusion

The next time that you create a video that you want to use to drive consumer action; you should keep these tips in mind.

-----

About the author:

Daniel Rosenstein is an Internet Marketing consultant, a gadget enthusiast, and web analyst. To learn more visit his sites, http://www.seosouthflorida.com and http://thenewestgadget.com

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