Go Get Global Ezine

You must be a subscriber to place a free weekly ad. I only have room for the first 5 correctly-formatted ads with the current ad code. Send ‘em in quick!

Find this week’s ad code on the Ad Board.

Feedback, Comments, Questions

Email me.

I’d love to hear from you.

Ezines I enjoy

All New-DPD Marketing Is Now Online. Come Take a look at the all new DPD Marketing website. DPD Marketing is all about how you can Learn To Earn and what it really takes to start, run and build an honest Online Business. Check us out today, http://www.dpdmarketing.com

Ezine Publishers, want to swap ads?

Let’s talk.

You are receiving this publication because you gave express direct consent when you subscribed to Go Get Global Ezine either through a website, an ezine, a co-op, or by placing your ad with us. By subscribing, you agree to accept in-house and third-party advertising in our publication.

This issue may be FREELY distributed to friends, colleagues and discussion lists as long as the *entire issue* is included.

Tuesday, February 19, 2008

In This Issue

Through the Editor’s Window
Feature

Affiliate Marketing - Preselling For Profits

Ad Board

Find business opportunities + submit your free weekly ad

Top Sponsor

No Time To Market Your Own Site? Not a problem anymore. Finally Someone to market your site for you. Your own domain or your favorite affiliate program. Fast~Search Indexing, Keyword Analysis, Ezine, Banners, Press, PPC

http://snipurl.com/billboards

Your ad here

Through the Editor’s Window

Hi regular readers, welcome new readers,

Let’s see what’s happening outside my window today. Yes, I see the blazing hot sun, it’s 92 degrees right now and I’m feeling drowsy. If you envy me because of the sunny weather here, don’t! Trust me, it’s too hot to be fun.

And I really could use some fun right now to keep my from falling asleep on my keyboard . So let’s have a contest over at Money-Go-Round, my making money blog. It’s really simple.

All you have to do is go over there, leave me a comment in any of the posts (no spam, no ads please, they will be deleted, please post something meaningful) and that’ll qualify you to get into the drawing to win a Featured Business of the Week on Go Get Global’s front page worth $12.

By leaving your comment, remember you’re getting a link back to your site. Each comment entitles you to one entry into the drawing. So feel free to comment.

I’m not sure how long the contest will run for at this stage. It depends on the response. We’ll play it by ear but I’ll announce it before we close. Let’s go ahead and get started.

Thank you so much for staying with us. I hope you find this issue useful in your business. See you next week!

Kit

Editor/Publisher

http://Go-GetGlobal.com

Email me @ editor@go-getglobal.com

Get ideas on how to make money online at Money-Go-Round

Mid Sponsor

$29.99 = 1,700,000+ OPT-IN EZINE ADS. 1 CLICK AD BLASTER. Advertise any site or business to opt-in subscribers who have already said YES to receiving offers just like yours. Reach a LARGE, LIVE, RESPONSIVE audience on a tiny budget. http://snipurl.com/hbadswork

Your ad here

Feature

Affiliate Marketing - Preselling For Profits

by Timothy Prahl

There are any number of 'buzz' words and phrases associated with Affiliate Marketing. "Take the best and leave the rest", "Actions = Rewards", "You'll FAIL if you don't ASK for the sale", etc. Without a doubt, the number 1 phrase that every successful affiliate marketer takes to heart is ... "The Money is in The List."

Marketing a product directly to your list creates a paradox ... smaller IS better ... your conversion ratio will be much, much higher than marketing to an even larger targeted audience. (i.e. List Joe, Croc Ads, Safelists, etc.) Volumes have been written about building a list; however, that topic is the focus of another article (or 10 :-)

The focus today will be on maximizing the potential of your existing list. It doesn't matter if your list is 100, 1000, or 5000, you must always remember 1 key element ... these are people, not email addresses.

The moment you begin to assume that just because you captured their email address, they are now pawns in your game ... You're Toast :-( You will soon be in the unenviable position of owning what is known as an UNresponsive list. Ouch, you spent a lot of time and effort to build that list, right?

Treat the members of your list with respect, provide quality information, tips, and tools, and they will become receptive to opening your mail and at least scanning what you have to say. Don't kid yourself into thinking that every email that you send will be treated like a long, lost letter from your their favorite Aunt. You need to develop a relationship where they at least are curious as to what you have to say.

Typically, the are three paths that people take when communicating with their lists:

1. Simply send people directly through their affiliate link to a website or sales page. MARGINAL

2.Bombard their email list with promotion after promotion after ... well, you get it. APPROACHING SUICIDAL

3.Send people a single email pitching their product and moving on, never to mention it again. BETTER, but ...

There's a MUCH better way.

You will certainly have some success using these 3 techniques; that's why so many affiliates continue to use them. However, with some minor tweaking on number 3, your conversions can be increased dramatically.

An accepted marketing rule of thumb states that, on the average, a cold prospect will need to be exposed to a new product 5 - 7 times before they become a buyer. This number is lower when dealing with your list IF they have been treated properly and have developed some trust in what you have to say.

The technique of 'softening' your target audience BEFORE making your full sales approach is called PRESELLING.

Coca Cola is constantly preselling its' product. You already know the name ... you've probably tried the product ... yet they are putting the product in front of you virtually 24/7. Why spend all that money to get you to buy their $1 product ... competition and consumer LOYALTY development.

Their adverts rotate and appeal to a wide variety of people, but the CORE message is the same ... refreshing, unique, consistent quality, readily available, "cool", and value.

Your niche certainly is not as broad a Coca Cola's, but your prospects will be moved to buy based on similar criteria ... solves an existing problem, unique, practical, easy to use, and perceived value. (Am I willing to pay that price to gain that benefit?)

The key to successful preselling lies in advance planning and execution. You should keep in mind the '5 - 7' exposure rule, and organize an introductory campaign before asking for the sale.

Your presell should be subtle, introducing the product name, and/or what specific problem it can help solve. A good technique is to use your presell product in an anecdote regarding a product that you are currently promoting.

For example, let's say you are ACTIVELY promoting "Track That Ad", a program for advert tracking, list building, and revenue generation, to your list. Having planned ahead, you want to PRESELL "Affiliate Cash Secrets", an affiliate marketing training and promotion program. An email entry could be worded like this:

"One distinct advantage that you gain when using the ad tracking features of TTA is the ability to track a single URL while individually tracking the response from multiple sources. For example, let's say you are sending an email campaign out for "Affiliate Cash Secrets", and you will be using List Joe, List Bandit, and Free Ad Depot." You would then go on to explain how to 'tag' the main URL in order to track which of your mailings received the best response, etc.

In the next email to your list, you might again mention Affiliate Cash Secrets by referencing to or passing on some quality information that you found on their site.

DO NOT suggest "For further information, check it out at ...".....yet. First off, they probably won't. Remember that your goal is to PRESELL ... not perform an easier, softer Slam Dunk. Make your plan and stick to it. Shoot for at least 3 - 5 glimpses of the product before going full out.

As you begin implementing preselling into your overall affiliate marketing campaigns, you WILL see an increase in your conversion rate. Now that you are aware of the technique, you will begin to realize that YOU are being presold by some of the people whose list you belong to. In fact, most of the 'very recognizable names' in affiliate marketing employ this technique.

Use your imagination, and keep your eye on the target. When used properly, Preselling your product will prove to be a very effective tool in your affiliate marketing arsenal.

-----

About the author:

The author lives and works in beautiful Hilo, Hi., USA. Feel free to distribute this article as long as you include this resource box. For more Affiliate Marketing Secrets, visit the authors' blog at: http://follow4more.info/?i=141466/

Ad Board

Is your ad out yet?

Have you submitted your free weekly ad?

Subscriber and co-op ads are also listed on the Ad Board. The board is refreshed every issue with a new batch of ads.

This Bottom Banner Ad spot available immediately. Grab it now.

Thanks for taking time out from your business day to read G3 Ezine!

Manage Your Subscription

Subscribe to this ezine

Read past issues

To update your email address, or to unsubscribe,

please use the link in the email that brought you to this page.

Please do not email changes to me.

We accept secure payment via

Advertising Disclaimer: Go Get Global neither represents or endorses the accuracy or reliability of any of the advertisements above or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. While all articles have been selected for their content, the publishing of such articles within this ezine does NOT constitute a recommendation or endorsement of the products/services mentioned within those articles. We strongly encourage you to do your own due diligence before responding to any offer.