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Tuesday, February 12, 2008

In This Issue

Through the Editor’s Window
Feature

How To Setup A Successful Online Business In 7 Easy Steps

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Through the Editor’s Window

Hi regular readers, welcome new readers,

It’s another hot sunny day outside my window and now that the business year is rolling nicely along, I’m really eager to start making money.

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Feature

How To Setup A Successful Online Business In 7 Easy Steps

by Doug Philp

Do you want your own online business? No more than ever it is possible to start a business quickly and inexpensively. Below are seven steps you can follow that will help you start off in the right direction every time.

1. Find a product to sell. You can create the product yourself. You can sell an affiliate product on a commission basis, or you can find a private label rights product that allows you to edit and resell as your own product.

The product can be an ebook in a pdf format, or audio format. Video or software could be the product as well. If you are enthusiastic about the product and believe in it, you will have an easier time selling it.

2. Register a domain name that fits your product. If at all possible, include the key words that relate to the product in the domain name. Since domain names are not very expensive these days register several similar names. The content would be basically the same in each one.

3. Find a web host that is reliable and affordable. Make sure the web host has an easy to use control panel so you can upload your web pages yourself. Many of the most popular hosts use CPanel which is very easy for you to master quickly.

4. Create a small website or have someone create it for you. Some websites are only one page long, although it's a very long one page. Others are only three or four pages of content.

There are free website sales page templates you can search for and use in your site. When writing the content for the sales page stress the attributes of your product.

Make sure your headline grabs the visitors attention and pulls them into the copy. If you include endorsements or testimonials make sure they are from real people. Ask for the sale more than once and include a link to the order page.

5. Set up a payment processor. PayPal is quick, free and easy to set up. There is a fee to process the transactions. This fee is taken right out of each sale so you do not need to keep records.

Tell your visitors they do not have to have a PayPal account to use PayPal, they can use their credit card. You have access to your money and can withdraw the money nearly immediately. Clickbank is another alternative.

Clickbank takes longer to get your account approved and there is a fee to set up the account. Like Paypal, there is a fee per transaction and a percentage based on the price of the product sold through Clickbank.

6. Be sure to set up product delivery as instant and automatic. Doing this serves your best interest as you do not waste a lot of time emailing the product or download link to the customer after they have paid. And it serves your customer's best interest since they do not have to wait to download their product.

7. Drive targeted traffic to your website. You can use search engine optimization and keywords research. One fantastic approach is article placement in ezine directories. You can participate in discussion forums. And one of the newer marketing methods is social bookmarking.

True these seven steps do not go into any great technical, this is because to much detail would only slow you down in the beginning. There will be plenty of time later to learn the technical side of everything. For now, just get started.

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About the author:

Doug Philp provides insight and direction for anyone who hopes to start an online business. He has been online since early 2000, made the mistakes and mis-steps so many still make today. Doug hopes to guide those who will listen through the maze and find their opportunity in the process. You can Discover more by visiting: http://www.simplewebbusiness.com

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