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Tuesday, February 5, 2008

In This Issue

Through the Editor’s Window
Feature

Creating A Successful Viral Marketing Campaign

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Through the Editor’s Window

Hi regular readers, welcome new readers,

I have a short but useful article for you here today. We’ve all heard about viral marketing techniques, no doubt, and probably tried it too.

As with any marketing campaign, the thing is track and analyze your results to see what works best for your business. I’ll leave you to digest today’s article as a make a quick dash out to run some errands.

Thank you so much for staying with us. I hope you find this issue useful in your business. See you next week !

Kit

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http://Go-GetGlobal.com

Email me @ editor@go-getglobal.com

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Feature

Creating A Successful Viral Marketing Campaign

by Alex Cleanthous

Have you ever tried a product and recommended it to other people? That, in a nutshell, is what a viral marketing campaign is all about.

In order to create a successful campaign, you need to create buzz around your product. You need to give it the wow factor, so much so that when people read about it they will automatically want to tell their work colleagues, their friends and their family about it.

If you have an email list already, think about how you can spread the message beyond that list by getting the recipients to do your work for you. You should ensure that you find a good strong angle to promote as your wow factor, as it's usually something unusual, different or quirky that gets the message to other people beyond your immediate circle of influence.

Don't underestimate the power of using forums either. Be careful here though don't advertise your product or you'll be kicked out. But you can generate some curiosity by adding a quirky signature line to every post you make.

All good viral marketing campaigns have real value at their center. To get people's attention about your new product, you could write a free report giving away some information that will tempt people into going ahead and buying your product. Make the report worthwhile and valuable, and you'll be giving people a reason to recommend it to others.

Luckily for internet marketers, the word of mouth effect is transferable to the internet, and the upsurge of sites such as YouTube has made it much easier to reach a specific audience with a viral video that gets you noticed.

The key to creating a viral campaign that works is to find an angle that pushes buttons for people. They need to feel they have stumbled across something really valuable but not so valuable they want to keep it to themselves. Consider your customers likely reactions to what you are promoting before you start your viral marketing campaign, as these will greatly influence its overall success.

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About the author:

Web Profits specialises in search engine optimisation, online marketing & web design, helping businesses generate profits from the Internet. For a free report on 'The Secrets of Online Marketing for Offline Businesses' visit Internet Marketing

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