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Tuesday, September 11, 2007

In This Issue

  • Through the Editor’s Window
  • Feature Article
  • Top 3 Ways To Make Money Online From A Website

  • Ad Board
  • Find business opportunities + submit your free weekly ad

  • Tech It!
  • The Power of Linking - 7 Strategies for Increasing In-Bound Links

 

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Through the Editor’s Window

 

Hi regular readers, welcome new readers,

 

This week, I want to thank our reader, Howard Pearl, for letting me know that the Paypal buttons on my blog advertising page weren’t coming up right. LOL imagine asking you guys to click on invisible buttons to purchase ads.

 

Have you read my Blogging Basics mini-series yet? Here are the parts we have so far:

  1. how to name your blog
  2. how to choose your blogging platform
  3. Blogger against Wordpress
  4. how to choose your theme
  5. finding your focus
  6. finding your voicenew904

Plenty of new business resources on G3 News & Views this week, so go have a look.

 

Today’s feature article is real interesting because it talks about that commodity that all of us home business owners work day and night to get a hold of. Do you hear that ka’ching? Then read on.

 

Yes, it would appear that I’m all about building links and upping pageranks these days. I just can’t seem to get it out of my head. So please humor me by reading today’s Tech It! today.

 

I’ve got a few interesting resources for you guys over at my business blog G3 News and Views now. So be sure to go take a look at the marketing and link building resources I’ve got there.

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Thanks so much for staying with us. I hope you enjoy this issue. Have a profitable week ahead. See you next week.

 

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Feature Article

Top 3 Ways To Make Money Online From A Website

by Matthew Tutt

Now is probably the best time to set up your own website, considering the prices of web-hosting packages and then the domain names. These are the only two real requirements when it comes to creating your own site, and will only cost a few pounds.

If you are unwilling to spend any money then you can even set up a blog for free, and make money from that. If you do set up a website then you will need some sort of HTML understanding (the code used to create the websites) and an understanding of uploading your website - but all of the information needed is available online for free.

After you have either set up the paid website or created your own free blog site you can then start to create some kind of content for the site. At this point it pays to do some sort of research – a site about finances will probably earn you more money, but you will be operating in a far more competitive market.

A site that contains celebrity pictures will probably be less competitive but will also earn you less money (depending on its success). Try and find a balancing point, content which will earn you money but won’t be in a too competitive subject. Also if possible, try to write about a subject that interests you if making a blog, or if making a site try and base it on a topic that you find interesting.

Now is the chance to add features to your site which will allow you to make money from any visitors to the website. It is well worth implementing these features before you start to actively promote your website, otherwise you will be gaining traffic but with no real motive – you don’t have any ways to make money from this traffic. By putting advertisements on your site you will at least be ready in case your website does become successful, and manages to obtain visitors.

The first way to monetize your site that springs to mind is by using Google Adsense. This is the most popular way to earn money from your website, and involves placing some code onto the pages of your site.

This will allow other websites to advertise on your site, and you will then earn money every time someone clicks on to one of these advertisements. The amount of money you will earn from this depends on the topic and content of your site, and will depend on the amount of clicks you can obtain.

The next way that I recommend to make money from your website is by using Kontera on your pages. Kontera is quite different to Adsense because instead of creating adverts on set positions on your site, Kontera scans your content and creates links on certain words you use.

For example, your site content might contain the words ‘Make Money Online From Your Blog’. Kontera would probably underline the word ‘Blog’ and when someone puts their mouse cursor over the word ‘Blog’, a small advertisement and link will appear.

When someone clicks on this link, you will earn a certain amount of money. To use Kontera you simply need to apply to join and then insert code at the bottom of every page of your website.

My third and final way that I recommend you use to make money from your website is by selling ‘Text Link Ads’ on your website. This advertiser scheme is quite self explanatory – you sell text links on a certain position of your website. You can have a set asking price, such as £50 for a link that lasts the duration of one week.

The price that you set really depends on the traffic that your website or blog manages to receive, and the general reputation of the site. Obviously you can’t expect to make loads of money from selling ‘Text Link Ads’ if your site only receives 5 visitors a day.

The amount of money you will earn will also depend on the Google PageRank of your website/blog – this is a ranking set by Google which gives people an impression of that websites overall popularity.

After all this comes the hard part – you need to try and get traffic to your website. This can be done the old fashioned way – by creating interesting and unique content for your site on a regular basis, and by exchanging links with other related websites, etc.

Other ways to get traffic would to be purchase some advertising space with other sites, or to participate in other advertising schemes. Also try submitting articles on content which is related to your website.

-----

About the author:

Matthew Tutt http://www.paid2review.co.uk/

 

 

 

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Tech It!

The Power of Linking - 7 Strategies for Increasing In-Bound Links

by Michael Fleischner

The popularity of your website can be directly correlated to the number of sites linking to you. In fact, search engines like Google have been built on the concept of link popularity.

To win on the Internet, your website not only needs to be seen as popular, but also garner top search engine results for your identified search terms. In-bound links to your website tell the search engines what they will find when visiting your site.

So now that we've established the importance of inbound links, you should be asking yourself, "How do I get them?" and "Which links are valuable?". Focus on acquiring in-bound links that are from sites offering related content to your own website and that have an established Google PR. Sites from unrelated sites without a Google Page Rank do not provide any benefit.

Inbound links can be acquired in a number of ways. Here are the 7 most popular link strategies you can start using today:

1. Directory Submission. The web has hundreds, if not thousands of link directories. Search for the most popular directories and submit your site. Beware, some directories charge for submitting your link but offer very little value in return. If you are going to pay for a link submission, make sure the site has a high Google PR and garners a lot of traffic.

2. Reciprocal Linking. Exchange links with other popular sites to increase the number of inbound links you receive. There is a good deal of debate in Internet circles today about the validity of reciprocal linking strategies. As long as the link you are receiving is of equal or greater quality to the link your giving, than the concept of reciprocal linking is still valid.


3. Article Submission. Create quality content and distribute it across the web. There are many article directories that offer content to webmasters and allow for mass distribution. The benefit of article submission is that when you submit your article you include and "About the Author" section. This area of your article is posted each time your article appears on a distributed website automatically building links back to your site. The more valuable the article, the more distribution you receive.

4. Social Posting Tools. We all know the power of social networks. Use tools like SocialPoster and others whereby you register and submit your site or article to social networks. The benefit of posting to these sites is that others may recognize and acknowledge your submission, resulting in higher placement. With higher placement comes more links and more link popularity.

5. Gadgets. Develop something worth linking to. Many websites offer free tools that are valuable because they solve a problem. A great example of this is a widget that allows you to find out the Google PR of any site. There are dozens or hundreds of websites that offer this type of tool and users provide links to those sites. Again, find something of value and let others know about it.

6. Press Releases. Have some news to share? A new product? A website launch or perhaps the results of your latest online survey. Visit sites like PRweb and find a distribution option for you. Press releases are pushed out to hundreds if not thousands of site that might run your release. Of course, make sure that you imbed a link back to your website.

7. Blogging. If you have your own blog or post comments on someone else's blog, don't be afraid to mention something of value relating to your site. Perhaps you can point to a Gadget your offer, free services, or an ebook you're offering. Blogging is a powerful tool and easy to implement. If you don't have a blog, start one. You can have your own blog in just a few minutes with today's online providers like Blogger or WordPress.

No matter what strategy you use to improve your link popularity, one thing's for sure. Developing in-bound links to your website is a critical step in achieving website popularity. As your popularity grows, so does your search engine result placement and traffic.

-----

About the author:

Michael Fleischner is an Marketing Expert with more than 12 years of marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. For additional free marketing articles visit MarketingScoop.com.

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