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Tuesday, October 30, 2007

In This Issue

Through the Editor’s Window
Feature Article

5 Strategies for Optimizing Online Press Releases

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Tech It!

Linking - Quality vs. Quantity

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Through the Editor’s Window

Hi regular readers, welcome new readers,

This has been a rough week for many bloggers who got smacked by Big G’s crackdown on paid links. Many of our blogs were penalized for running paid links. Did any of you get hit as well?

But you know, we’re just trying to make an honest living here. Anyhow I think pagerank is overrated. We’ve been placing too much emphasis on it and now it’s turned around and smacked us.

Well, I’ll take this slap as a wake-up call to start working on generating more targeted traffic instead of worrying about my pagerank.

Here are some business tips on G3 News & Views :

Take a minute to check the rotating headline animator below. It only shows the 5 most recent additions but there’s tons more that was added over the past week. Go check out my business blog G3 News and Views now.

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Thanks so much for staying with us. I hope you enjoy this issue. Have a profitable week ahead. See you next week.

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Feature Article

5 Strategies for Optimizing Online Press Releases

by Craig Cannings

I would like to outline 5 key strategies for optimizing your Online Press Releases to maximize site exposure, one way back links and natural search listings for your targeted keywords.

1. Targeted Keyword Research and Selection

Before even beginning the draft of your Online Press Release, it is imperative to conduct some thorough keyword research for your targeted audience and subject matter through such tools as wordtracker.com and keyworddiscovery.

It is ideal to choose targeted keywords that have the greatest degree of volume with the fewest competitors that will also make the most sense in the context of your Press Release. Again, it is important to effectively link relevant and newsworthy content with good SEO practices.

I would recommend narrowing your keyword selection to approximately two to three words for your Press Release with a primary keyword and a couple secondary words. You will lose SEO potency by trying to incorporate too many keywords into one 500-800 word Press Release.

2. Strategic Keyword Placement in the Press Release

It is essential to include your main keyword(s) in the title of the Press Release as well as in the first or second paragraphs of the body. I would recommend optimizing the first 250 words of your press release and then include the keywords in strategic and relevant spots throughout the remainder of the body.

It is also recommended to maintain a keyword density of approximately 5% for the main keyword and 2% for secondary keywords. (Keyword Density refers to the percentage of words on a web page that match a specified set of keywords)

I must emphasize here though that while it is important to be aware of your keyword density, it should not come at the expense of relevant and high quality content. That will ultimately defeat the purpose and desired result of your Press Release campaign.

3. The Effective Use of Anchor Text

Creating Anchor Text (keyword-rich links) with your targeted keyword(s) will provide valuable optimization and relevant back-links to your respective landing page.

4. Relevant and Optimized Website Content

The use of targeted keywords in your Press Release will only have real value if you also include those same words with reasonable keyword density on your landing page. Make sure to include the keywords in the H1 Header Tag as well as strategically placed in the first 250 words or so of the landing page.

5. Tagging Strategies

Finally I have experienced great value in incorporating Technorati Keyword Tags as well as popular Social Bookmark tags such as Del.icio.us and Digg at the end of the Press Release.

Those visitors that like the Press Release and choose to click on a technorati tag or a social bookmark tag provide high quality trackbacks or back links that will ultimately enhance your site's link popularity.

In summary, I believe an optimized Press Release using some of the above strategies can be an excellent marketing channel with a good viral effect and great SEO potential long-term.

I would highly recommend making the small investment through popular PR distribution sites such as Prweb.com, Prleap.com and Pr.com in order to maximize the potential for yielding top keyword listings, high quality back links and great long-term exposure for your business.

I should note that while the optimization of your Press Release is paramount, it is essential to provide a newsworthy and journalistic feel to the release as well.

Great content combined with skillful optimization will yield the best results for your PR campaigns. If you don't have the writing skills in-house, you can easily outsource your Press Release writing projects through service marketplaces.

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About the author:

Craig Cannings is the owner and managing director of ESalesGuru.com, a innovative marketplace connecting ebusinesses with niche Internet Marketing Specialists and Firms worldwide. Visit us at: http://www.esalesguru.com

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Tech It!

Linking - Quality vs. Quantity

by Bruce Swedal

When it comes to back links to your website there really are just two basic kinds. The first kind is links of quality and the second kind is those that are not. Quality links come from Authority sites that are relevant to your websites content.

As an example: If your website is real estate related, you preferably want links to come from real estate related websites. Links within related content or categories scores higher in relevancy to your sight and are weighted heavier in the search engines. Plus, relevant links from sites of Authority are weighted heavier in the search engines.

Back links to your website are really just like votes in an election. With just one little twist, high quality links count much more than poor quality links. As a reference point, one relevant link from an Authority site could easily be worth thousands of poor quality links.

So what is relevance? Relevance is how closely the content between the two linking websites relates to each other. You can get relevance in a couple different ways.

You can go to the webmasters of those sites working in the same niche as you and request links. Just keep in mind that these are probably your online competitors. Another way to get relevant links is by submitting your site to directories.

Directories place links to websites within category structures that are highly relevant to the content of the listed websites. They do this by using keywords, category descriptions and meta tags within each category to match the content in each category.

There are directories that require a fee for reviewing your website prior to listing it and there are free directories. The difference between the two is the difference between quality and quantity.

If you decide to go with free directory submissions, be prepared to submit to thousands of free directories before you get the return of one quality Authority directory.

There are some methods to getting back links that you should be careful to avoid. Those are purchasing text links from brokers and reciprocal links. Both of these methods are getting more scrutiny from the search engines and being devalued.

A good link building campaign does take time. Don’t expect to put in a days work and be done. You should expect to allocate time every week to build links to your site for an indefinite time period. At least as long as you own and operate the website.

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About the author:

There are several additional on topic articles published at the Authority Web Directory. Visit today and while you are there you can submit your websites' listing at Authority Directory Submit page.

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