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Tuesday, October 23, 2007

In This Issue

Through the Editor’s Window
Feature Article

7 Powerful Tips To Explode Your Online Business

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Tech It!

4 Basic Tips For Increasing Your Search Engine Rankings

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Through the Editor’s Window

Hi regular readers, welcome new readers,

The weather is really cooling down here and we’re getting rain every day. It’s wonderful since we get so much of the sun all year round.

I’m starting to switch my business into high gear. Have you started yet? If not, be sure to take advantage of our Buy 2 Solos, Get 1 Free at our October specials. It’s the last week and spots are filling up fast.

Remember to submit your free ad with this week’s ad code. Limited spots, so be quick.

Here are some business tips on G3 News & Views :

Take a minute to check the rotating headline animator below. It only shows the 5 most recent additions but there’s tons more that was added over the past week. Go check out my business blog G3 News and Views now.

October Specials

Solos are back in this month. Get one free for every two that you purchase. Start your peak business season advertising early. Book your spot here.

Thanks so much for staying with us. I hope you enjoy this issue. Have a profitable week ahead. See you next week.

Kit

Editor/Publisher

http://Go-GetGlobal.com

Email me @ editor@go-getglobal.com

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Feature Article

7 Powerful Tips To Explode Your Online Business

by Jason Tarasi

Information products are today's hottest commodities to sell online.

Is it any wonder that hordes of people are rushing to jump aboard this gravy train every single day?

As with any business, you need to hone and refine your skills at this challenging art so that you set yourself apart from the crowds and reach out with laser-focused precision to your target audience.

These 7 powerful tips will help you to rise above the sea of mediocre competitors out there, and explode your profits like never before.

- Always Over Deliver To Your Customers

Marketing online today is almost impossible without setting yourself apart from the competition. Don't do what everyone else is doing...

Set yourself apart. Be different - by being better.

Overwhelming your customers with value is the surest, safest, simplest way to impress them, get referrals from happy buyers and grow your business without ever spending a dime on advertising.

There are many ways to overwhelm you customers:

- by delivering top quality content
- by offering fantastic customer service
- offer free, unadvertised bonuses

Whatever it is, by taking that little extra step, you are showing your customers that you care about their satisfaction - and over time that translates into more profits.

- Build Your Brand

An extension of the earlier point is to brand yourself (or your business) so specifically that you own your niche.

You must look to create a niche within the niche, one you can dominate more easily and effectively.

Most niches can be broken down to the point that there is barely any competition. Then all you must do is position yourself as an expert within this niche.

If you are willing to do the extra work, the rewards can be great.

- Always Be Professional

If you are marketing infoproducts online, your only point of contact with potential buyers is your website.

Be professional when designing your website. Make it easy to navigate, with graphics that don't distract your visitors. Don't clutter your site with unnecessary words, links and graphics.

Remember, your website is a representation of you and your business. You wouldn't meet a potential client in a pair of shorts and sneakers. So don't "dress down" your website either.

- Create Your Sales Process

Most infopreneurs create excellent infoproducts - but fall flat on their face when it comes to marketing them.

Learn to sell. Or if you can't, find someone who is good at it. Hire a great copywriter. Partner with excellent sales people. Attract super-affiliate partners.

- Focus On Benefits

It's easy to explain what your info product is about. You could talk for an hour about how many pages are in it, how many hours it took you to create, how beautiful the graphics are, and more.

But a potential buyer looking for your info product is interested only in one little thing:

"How will it solve my problems?"

Answer that question and your info product marketing will suddenly become explosively more powerful.

- Branch Out Your Marketing

If your info product marketing is limited to one type of advertising, you're leaving profits on the table.

If you're selling infoproducts on your website, there is no reason you cannot also run an ad in a local newspaper, or on the radio, or place flyers for it in your neighborhood mall.

Do not limit your marketing efforts to one method. Try others. Some will not work. A few will barely break even. But occasionally you'll stumble across the one winner that'll pull insanely and explode your profits.

- Stick To The Plan

Far too many marketers look on info product marketing as a one shot deal.

Nothing could be further from the truth. Good marketing involves a lot of testing and tweaking.

And that demands persistence, experimentation and studying.

Learn from other advertising. Read books about marketing. Attend courses and seminars that teach you better ways to market your infoproducts.

Then put the lessons into action, track your results and make modifications that keep steadily improving your results.

In time, you'll have an info product marketing process that is successful - and very profitable.

-----

About the author:

Looking for quality resale rights products? Jason Tarasi owns and operates one of the Net's premiere resell rights memberships. To grab your free resell rights package, visit this site now - http://www.marketersprotection.com/freebonus.html

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Tech It!

4 Basic Tips For Increasing Your Search Engine Rankings

by Connie McKenzie

You have probably avoided dealing with the issue of increasing your search engine rankings in the past because it has a tendency to seem a lot like rocket science.

Fact is, it is essential that your website have a high search engine ranking, you cannot continue to avoid this issue if it is your desire to succeed in business.

The majority of people looking for anything on the Internet find it through search engines such as Yahoo, Google and MSN. So the idea is to optimize your pages for high search engine rankings. You will then attract targeted customers to your website who may make a purchase.

The closer your page comes to the top of the search engine results, the more chance there is of getting targeted traffic to your site. That is why search engine optimization is so important.

You have two choices, you can either submerge yourself in all the SEO information online to try and figure out how to optimize your pages to get higher rankings. Or can make some small but necessary adjustments and more than likely rapidly improve your rankings.

This article takes a look at the basic items you should examine when optimizing your pages.

1) Title Bar on Your Homepage and Each Page of Your Site

The colored bar at the top of your page is the title bar. To increase your search engine rankings, you should include the most relevant keywords or phrases in this bar, one being your company name.

Then check the title bars on all of your other pages. Each page should also have the most important keyword or phrase in the title bar. Do avoid long strings of phrases, keeping them to six words or less. Also, avoid repeating keywords and make sure that identical words are not placed side by side.

2) Your Website Content and HTML Format

The search engines will look at quality content before graphics. Throughout the content you will want to sprinkle your most important keywords. You know, the words people will be typing into the search engines to find your site.

Aim for 250 words a page, but 100 carefully chosen words will be fine. This text is essential for higher search engine ranking. The search engines will not be able to read the text if it is not in HTML format.

If the words on any page of your site can be highlighted, it is in HTML format, if not you will need to have your webmaster change the text into HTML so that your can increase your search engine rankings.

3) Meta Tags

This really is not complicated, just some simple code. Many believe that the meta tags are the key to getting high search engine rankings, however, they really only have a limited effect. You still want to add them just in case the search engine uses meta tags in their ranking formula.

To see if your page is set up with meta tags, click the "view" button on your browser menu bar, and then select "source". A small window will appear revealing all the code used to create the page.

The meta tags will appear near the top, for example, it should look something like this: meta name="keywords" content=. Ask your Webmaster to include meta tags if you cannot locate any.

This may not necessarily do much to increase your rankings, but any little boost may help.

4) Link Popularity

Link popularity is very important in terms of search engine ranking. Almost every search engine will use link popularity to rank your site. Link popularity is based on the quality of the sites that you have linked to.

If you would like to have some quality sites link to your site, you will be required to request that they exchange links with your site. This takes time and others may not always agree to link to you. Linking with other sites can be accomplished manually or you can use Value Exchange software, it's free and saves hours of your time.http://value-exchange.sitesell.com/request3.html. Quality sites will boost your search engine rankings as well as directing more quality-targeted traffic to your site.

Search engine rankings are very important, however, you do not need to hire a search engine optimization professional to try some of the steps that I have listed above. Try these steps yourself, and remember, increasing your search engine rankings, also means increasing targeted customers to your site.

-----

About the author:

Article by Connie McKenzie, a proud work at home mom. Increase your search engine rankings and be one of the top 3% most visited websites on the Net. Watch this Free video => http://www.getqualityresults.com

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