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Tuesday, October 16, 2007

In This Issue

Through the Editor’s Window
Feature Article

How To Get Others To Promote You NOW

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Tech It!

7 Things Every Webmaster Should Know About Links

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Through the Editor’s Window

Hi regular readers, welcome new readers,

I’ve been running the October specials without realizing that my Paypal buttons aren’t showing. Duh!

Fortunately an advertiser wrote with a heads-up and I got it fixed right away. Thanks Shiran :) .

If you tried to buy an ad but couldn’t find the buttons earlier, they’re fixed now, please try again.

By the way, I’m getting questions from people who can’t find the ad code to submit their ads. It’s actually not hard to find if you read the issue. It’s on the Ad Board and I clearly state that in a couple of places on this page.

So send yours in early. I notice there’s been a big drop in free ad submissions. This is a service especially for you, so please take advantage of it :) .

Here are some business tips on G3 News & Views :

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Thanks so much for staying with us. I hope you enjoy this issue. Have a profitable week ahead. See you next week.

Kit

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Email me @ editor@go-getglobal.com

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Feature Article

How To Get Others To Promote You NOW

by Jimmy Brown

See if you can spot the similarity.

What do the following three statements have in common?

1. I can’t do it right now, but maybe later.
2. I’ve already got my mailings scheduled.
3. Let me get back to you.

Got the similarity spotted?

These are all typical responses that most people get when asking partners and affiliates to promote their offers.

Chances are you’ve gotten answers much like these, right?

Don’t despair... there are ways around the barriers of reluctance and passiveness.

Let me share some simple ideas for getting affiliates to take action on your promotions quickly. I use the acronym “N.O.W.” to describe three ways to get others to promote you now...

N - News

In journalism, no one wants to be “scooped” when it comes to newsworthy items. Sharing some big story that another network or publication broke days ago is a big “no-no”. You always want to be first when it comes to getting the word out.

That same philosophy applies to what I’ve labeled “The Principle of First”. The idea is simple: being “first to market” aids in responses. Those who let their contacts know about your news promptly will generate the greatest results. If they wait, someone else will break the news.

So, to apply this principle, you simply need to create some newsworthy buzz that your affiliates and partners can’t pass up on sharing with their network of influence.

**CASE STUDY**

Several months ago I decided that I was going to remove the archives from one of my membership sites. This announcement served as a strong motivator to get my affiliates to promote my site promptly before someone else did. The result was almost 500 new members paying monthly fees!

If you make dramatic changes to your offer, or create some other kind of “story” or “news” that warrants discussion promptly, you’ll find you can get many fence-setters active in promoting you.

O - Occasions

Another great way to motivate affiliates to get active is to use “occasions” that have a real deadline involved.

Some examples include –

* Product launches
* Firesales
* Live events (teleseminars, workshops, etc.)
* Contests
* Special offers
* Limited quantities

This is what might be referred to as “The Principle Of Force”. That is, you MUST promote the offer now or miss out simply because the offer will no longer be valid. You “force” participation.

For example: If you have a 3-day “firesale” set for a specific date, then anyone interested in earning commissions for referring customers to the “firesale” would be “forced” to promote it during your pre-determined timeframe or they’d miss out because the event will end.

My recommendation is that you schedule some kind of “occasion” every quarter. That should give you four significant spikes in your revenue each year, which can be a tremendous boost to your bottom line.

W – Wants

What do your partners and affiliates want? Seriously, stop and think about that for a moment. In fact, go one step further than that and ASK them a simple question...

“What would it take for you to promote this offer this week?”

Make it happen.

I want you to remember the intangibles here: the sales of your initial offer aren’t really all that important. (Don’t freak out, hear what I have to say :-) It’s building a lead list, an affiliate list and a customer list along with ADDITIONAL offers over time that makes the real money.

Consider this –

Option A:

Miss Ima Guru ignores your request to promote your offer as it currently stands.

Option B:

Miss Ima Guru accepts your modified offer which includes giving her 100% of the revenue she generates. You make nothing off her promotion...but in the process of her promotion she adds 500 new subscribers to your list, 75 new affiliates and 60 new customers.

Which would you rather have?

Whatever it takes to get people to promote your offer now, make it happen.

*** NOTE ***

Now, let me make a simple suggestion here: The deal you make should be directly proportional to the potential results the partner represents.

Some affiliates and partners bring more to the table and should be offered more in order to get them to participate.

That being said, you can get virtually any affiliate to promote you now if you make it worth their while. So, ask them, “what will it take?”

This is what I call “The Principle Of Fear”. That is, a feeling of “This is such a compelling offer, I can’t afford to miss out on this deal.”

All of this adds up to more involvement and participation among your affiliates and partners...

N – News +
O – Occasions +
W – Wants =
-------------------
Other people promoting you NOW!

-----

About the author:

Jimmy D. Brown is the author of the course, "5 Practices Of Highly Profitable Affiliate Programs". For your free copy, drop by http://www.SalesArmySecrets.com

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Tech It!

7 Things Every Webmaster Should Know About Links

by Jeffrey Spicher

Link building in a nutshell, is the process of getting other web sites and web pages to link to your web site. These links will not only drive direct targeted traffic to your pages; but more importantly will increase your overall search engine visibility and rankings.

Building a solid incoming linking structure for your site is one of the most effective techniques used by search engine optimization professionals to improve your search engine rankings and boost the overall amount of traffic any given web page receives.

However the process of building incoming links to your site can be a daunting and tedious task when just getting started. The purpose of this essay is to outline the importance of building a strong linking profile for your site as well as offer a handful of key strategies that any webmaster regardless of marketing budget can employ to climb to the top of the search engine ladder.

1.) Purchasing Links & Sponsored Reviews

Paying other web masters to place a link on their site back to yours is probably the easiest and most straight forward way to generate links to your site. However the down-side of purchasing or renting links from other web masters is that it can become a very expensive venture, not to mention you need to pick and choose your potential candidates vary carefully.

There are many services out there to help connect you with other web masters that are interested in selling links from their web pages, however you will save yourself a lot of time, and money by working directly with other web masters as apposed to paying a middle man to act as a link broker.

Unfortunately there is no set standard on determining what any given link is worth: however you should pay careful attention to a few key factors before cracking open your wallet and spending your hard earned money on a paid link.

These things include but are not limited to the number of incoming links the candidate site itself has, it's overall page rank, the age of the site and finally the search engine saturation (number of pages indexed in the major search engines) of the site. When approaching a web master to purchase links from make your goals as clear as day - and ensure that he or she knows you're interested in purchasing a link for Search Engine Optimization reasons.

You need to ensure the link will not be cloaked (hidden from search engine spiders) or nofollowed (marked to inform search engines not to follow the link with the rel="nofollow" attribute) as either of these conditions will make the link relatively worthless from an SEO stand point.

2.) Comment and Post on Related Blogs & Message Boards

Even a web novice can find a litany of blogs and message boards for any given niche or market to post comments and feed back . I strongly encourage you to register on message boards related to your topic or subject and include links within the signature of your posts and messages.

The same goes for blogs and commenting. There are many blogs that will allow you to include a link back to your site either within the content of your message, or make your user name a clickable link back to your site.

However there is a fine line between spamming and offering valid comments, posts and responses to community based web sites and blogs. Making obvious spam posts such as "Cool site, check my site out at ..." will likely get your IP address banned from the web site or network, and can negatively impact the reputation of your brand or web site.

If you don't have a valuable view point, or comment to offer other readers of the site you're posting on, you're better off not commenting at all.

3.) Write User Testimonials & Product Reviews

Writing user reviews or testimonials is an under appreciated technique to create a wealth of back links to your site. Most often when you write a review for a product or service you've had success with, the web master will include a link back to your site in the signature of the review.

This technique is simple and straight forward; if you've purchased a product or service write up a short 100 - 300 word review for the product outlining it's strengths and your positive experiences and include your full name, and web site address in the signature of the review.

Nine out of ten times the web master of the site you've written the testimonial for will be more than happy to include and activate the link when they post the review onto their website.

4.) Develop a Free Online Service or Software Application

Most people wouldn't even consider spending their valuable time developing an application or online utility to give away for free. However the benefits of creating and distributing a free online utility or software application can create several 1,000 back links to your site very quickly.

A perfect example of this is creating a small, easy to use Mortgage Calculator with javascript and offer the code to embed the Mortgage Calculator onto other web pages. Include a link back to your site within the coding of the Mortgage Calculator perhaps in a copyright statement at the bottom of the application and require the link as a condition for using your free application.

5.) Write Articles and Distribute Them Online

Assuming this isn't the first essay you've read on improving the amount of links to your web site, you should be well aware that writing articles and submitting your articles to the popular article directories is a fantastic way to generate many back links to your web site.

The premise is simple yet effective; Write a handful of articles geared toward your topic and subject matter and distribute them to the many article directories on the Internet. Often times when your article is posted on these article directory sites they will include an authors bio, or resource box. Within the authors bio area you want to include a little information about your company or product(s) as well as a link back to your site.

Whenever your article is picked up by other web masters or syndicated across other popular web sites you will receive a free one way link back to your site. Repeat these steps over and over to build several 1,000 links back to your web site. This is an amazing technique as your only investment is a little time to write and submit an article.

6.) Submit Your Site to Directories

Over the past few years links from directories or web indexes has become less and less valuable. However there are still a handful of well trusted and high quality directories that you should consider submitting your site to. This will boost both your linking profile, as well as your page and trust rank.

Some of the most notable directories to submit your web site to in no particular order are DMOZ, The Yahoo! Business Directory, JoeAnt, Gimpsy, GoGuides, Linkopedia and Uncoverthenet. Though most of the directories l've mentioned here are not free to submit to, the cost of submission is well worth the price as the links you'll receive from this investment are quality one-way links that carry a good amount of page trust and rank.

When submitting your site to any of these directories, pay special attention to the category you are submitting your web address to, make sure that you are submitting your site to the most relevant, and related topic to the subject of your own web site. As this will ensure that you're submission is not denied, or skipped by the directory editors once it gets reviewed.

7.) Exchange Links and Build Partnerships

Link exchanges or trading links with other web masters is another technique that has lost a little of it's gusto over the years, however this method of generating back links does still hold a bit of value and should not be overlooked.

Many webmasters dedicate a page of their site titled references or resources and use this page to link out to other web pages that have agreed to link back to their site.

As mentioned above this technique is not as effective as it once was; however picking and choosing web sites that are well trusted and ranked by the search engines and that are related to the topic and subject mater of your own site promise to be well worth the effort.

Finding other web sites that are prime candidates to exchange links with are those that are linking out to other relevant sites in your field or niche. Once you've found a web site that you'd be interested in swapping links with, contact the web master via email with your offer.

When soliciting another web master for a link you want to write a personal email message and refer to specific content and aspects of his or her web site. Doing so will show the prospective linking partner that you've actually taken the time to give their site the once over before sending your solicitation; as a result you will be far more likely to receive a positive reply.

As with purchasing paid links you want to ensure that the site you are requesting to exchange links with doesn't end up cloaking it's outbound links (hidden from search engine spiders) or nofollowed (marked to inform search engines not to follow the link with the rel="nofollow" attribute) as either of these conditions will make your link relatively worthless from an SEO stand point.

In this article we've discussed 7 of the most effective, and commonly used methods to generate a massive amount of incoming links to your web site. With any luck, after reading this article you should have a handful of ideas and techniques in your tool box that you can employ to kick-start your web site's model for success.

Building links to your web site is by no means a set-it and forget-it facet of web marketing and requires time, dedication and ongoing analysis. You can never have too many quality incoming links to your site and once you've had a small taste of success with link building I'm confident you'll be hungry for more.

-----

About the author:

Jeff Spicher has been practicing web design and developing Internet marketing campaigns for 10 years and runs a web design and search engine marketing firm called Coastal Web Innovations. visit our web site at: http://www.coastalwebinnovations.com

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