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Tuesday, November 27, 2007

In This Issue

Through the Editor’s Window
Feature Article

Affiliate Businesses - Four Tips For Building Websites Around Affiliate Programs

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Tech It!

Social Bookmarking - What Strategies Work?

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Through the Editor’s Window

Hi regular readers, welcome new readers,

My son’s high school exam is over at last and I can breathe easy again. I’ve got guests from out of town so I’ll leave you with today’s two articles and get back to entertaining.

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Thanks so much for staying with us. I hope you enjoy this issue. Have a profitable week ahead. See you next week.

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Feature Article

Affiliate Businesses - Four Tips For Building Websites Around Affiliate Programs

by David Crosby

An affiliate business program is simply a program in which you earn commissions by selling someone else's product or service. Alternatively, you can also earn money by simply advertising for their site.

If you choose to join an affiliate business program on the internet, it would be best if you had your own website, and ideally one that is conductive to selling the goods and services of your merchant partner.

In other words, it must be a site that caters to a specific group of people, or a niche market. If people buy your partner's products through your site, you will receive a percentage of the sale price.

Here are four tips on building an online presence for your affiliate business program(s):

1. Hire a professional web designer and ask to see samples of their work. You want to see currently working sites that have been put together by the outfit to ensure that you like what the finished product would look like.

It is too easy to be wowed by a web designer's low price tag only to later end up with a site that is either run of the mill - as it the case with many software programs that only offer for one or two variations on a theme - or so packed full of slow loading graphics and flash footage that some consumers who are still not up to date with computing items will be left out.

2. If you decide to go it alone, pay to have your site hosted. While a free host sounds good, your website will also become an advertising solution for the free host. Thus, you will have to display banners, ads, pop ups, and other undesirable bits and pieces in order to have that free site set up.

Instead, purchase your domain name and pay for the hosting. An alternative is to create a free blog or squidoo lens which already has an organized system for you to add content and links. You can then simply drive traffic to your blog or lens.

3. Do not overproduce your site. This applies especially to first time webmasters. It is so tempting to add as many "drag and drop" elements on a site as possible. Resist the urge to have email buttons, counters, guest books, weather forecasts, map functions and other items on your site all jostled together.

Instead, each page of your web site should be clear, concise, and quick loading. Furthermore, the less links you offer, the less chance there is for a broken link. Consistently stay on top of your links to make sure that customers do not get error notifications.

4. Last but not least, perhaps the most important tip on building an online presence for your affiliate business program(s) is to have content that is sticky and that will be so useful to your customers that they will either bookmark your site or come back time and again from memory.

The goal is to offer unique content, articles, news, and other web content related to your affiliate programs that your clients or customers will appreciate, use, and perhaps also pass on to others.

When promoting your affiliate business program(s) you will have to have an online presence to stay competitive. Of course, building an online presence to showcase, and make money, with the affiliate programs you promote is not as easy as it sounds, and the number one mistake made by those who want to make money with affiliate programs is to do it themselves and cut costs wherever possible. This leads to a host of sites that look or feel simply unprofessional.

Sticking to a certain niche per website is an important concept to understand. Many beginners to affiliate program promotion believe that they can just offer up any programs together on one site, drive traffic to the site, and expect money to start rolling in.

But in order to get anybody to sign up or make a purchase you have to know who your audience is and cater to them specifically. There may be millions of people on the internet, but your site will not serve you and make you money if you treat is as a "catch all". Having a focus will give you a much better conversion rate than an unfocused website.

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About the author:

Do you already have a professional, fully-automated affiliate business website that pulls in HUGE PROFITS like crazy? With the Plug-In Profit Site(tm), you could have one in 24 hours or less! No tech skills required. You're ready in 3 easy steps. Visit this site for more info: Home Based Affiliate Business

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Tech It!

Social Bookmarking - What Strategies Work?

by Vanessa A. Doctor

Social Bookmarking refers to web based applications that allow people to store bookmarks online instead of just putting in the favorites or bookmarks on their computers.

The direct advantage of this is that people can access their bookmarked sites from any computer, or even from a mobile phone.

Bookmarks Have A Unique Advantage Over Search Engines

However bookmarks also have a distinct advantage over search engine results. Searching the internet with a search engine, no matter how decent, means that the information is chosen by computer software that attempts to determine content and meaning.

A list of bookmarks is the result of human action, like we filter the sites we view and list links only to those sites that provide value.

If you share some interests with others, they will probably find it of value to access your bookmarks list rather than using a search engine. Social bookmark sites enable you make any link public or private so that we can make a selection of our bookmarks available to each other.

Bookmarking Also Serves As An Effective Marketing Tool

If you think you got what it takes to be a visionary retailer or marketer, you would realize that social bookmarking produces social proof, and you'd find that elusive marketing force that multiplies the strength of all your marketing channels. The greater the social bookmarking capital you own, the more marketing power you create.

Organic search engine placement doesn't have the same effect it once had. With only 10 first-page spots available for any Google keyword, getting a top placement for any length of time may seem doubtful. The algorithm must evolve, and you might also get relegated with it.

However, if you offer consumers a great shopping, or informative experience, and it's tagged for your keyword by more than a thousand social bookmarkers, the backlinks and traffic will continue to come in. It is also important to note that rigging the social bookmark system is virtually impossible, as the junk naturally falls to the bottom - instead of the top - of the heap.

The Benefits Of Acquiring More Social Bookmark Capital

It would be good to keep in mind that the more social bookmarking capital you acquire, the more potential marketing points open up. Thrusting your message and interrupting consumers becomes a thing of the past. Tag clouds take care of agility, timeliness and relevancy for you, since real individuals tag sites based on what's in their mind at the time. And while your site may get tagged in some quirky ways, quirks are what make the human brain much less prone to exploitation than an algorithm.

It is clear that affiliates are the only marketing force that can efficiently generate social bookmarking capital. Your business can't and shouldn't spam the social bookmark sites. Commercializing a social bookmark space is generally forbidden.

For marketers, your affiliates are really in the best position to penetrate into the minds of these social networks and place links to their pre-sales pages appropriately, within a human context of trusted recommendations.

Today's experienced affiliates are becoming good at navigating social networks for a very good reason, after they have had their content-filled, high-quality, user-oriented sites shunned or relegated by the search engines. They compete by joining basic Web 2.0 communities and insert their affiliate sites deep into the core of these communities. If you consider yourself a visionary, you would want these pioneer affiliates representing you now.

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About the author:

Conbuzz - http://conbuzz.com
Vanessa A. Doctor from Jump2Top - SEO Company

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