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Tuesday, November 13, 2007

In This Issue

Through the Editor’s Window
Feature Article

Running a Successful Online Store

Ad Board

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Tech It!

Social Networking as an Effective Marketing Tool

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Through the Editor’s Window

Hi regular readers, welcome new readers,

Ah, busy busy week. My mind’s not here. My son’s sitting for this huge big high school exam and I’m the one having a case of the exam jitters, would you believe it?

I know I shouldn’t be stressed out because he’s a straight A’s student. Well, he’s not worried at all and I’m jumping up and down here, drinking tea every two hours to calm myself.

Please tell me not to worry, I really need someone to tell me that to my face LOL.

BTW, sorry for the problem with the ad code submission that some of you wrote to tell me about. It’s fixed now so send in your free ad.

Just a quick reminder. If you’d like to advertise your gift products and services, please check out the November specials. No waiting on solos, so get in quick!!

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Take a minute to check the rotating headline animator below. It only shows the 5 most recent additions but there’s tons more that was added over the past week. Go check out my business blog G3 News and Views now.

Thanks so much for staying with us. I hope you enjoy this issue. Have a profitable week ahead. See you next week.

Kit

Editor/Publisher

http://Go-GetGlobal.com

Email me @ editor@go-getglobal.com

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Feature Article

Running a Successful Online Store

by J Stone

Millions of websites exist for the sole purpose of selling things online. Making your own store that will be noticed and allow you to make money is sometimes easy, but usually lined with problems, disasters and frustrations.

Learn how to overcome many of these frustrations and avoid much of the hassle. Remember, work is work, but you should enjoy your work in order to be truly successful.

First, if you are running an online store either you need to know some good programming skills, or you need to hire someone who is your web designer and programmer.

The best way to hire someone is as a freelance person who you only use when you need them. Most businesses have no need for a programmer on a full time basis especially when you are first starting out. Look to find someone who works freelance to save money and have the services you need when you need them.

Second, ensure that once you have your programmer that you do some periodic updates and maintenance to your website. It is vitally important that you keep your site running smoothly, up to date, safe and secure if you are handling financial transactions online.

You do not want customers experiencing problems and malfunctions with your website when they are attempting to place an order or look into your products that are available.

Third, look into purchasing a domain name and web hosting. While using the free domains and web hosting is obviously cheaper, it is not as professional to customers.

In addition, remember what is easier to remember "yourbusiness.yahoo.com" or just simply "yourbusiness.com" you need to make a good strong and professional impression in order to achieve good success online.

Fourth, always make sure that you are keeping an eye out for any security holes in your website. Clients and customers do not want to be worried about their information being stolen and leaked out to people who prey on the innocent online.

If you do not know what to look for, find someone who does. Have periodic checks around your site performed to make sure there are no problems. If problems are discovered, immediately notify your web designer so they can work to repair the security holes and restore safety to your website.

Last, never be guilty of SPAM. While people need to advertise, look into placing banner ads, using advertisement in the search engines and even placing ads in various newspapers and magazines, rather than sending out SPAM.

You should consider also having your website optimized for SEO or Search Engine Optimization to help improve how easily potential customers can find you. If your site is too hard to find, people will be less likely to find you and purchase from you. Just as a brick and mortar store wants easy access, an internet store needs easy access as well.

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About the author:

Work Uniform - Best Buy Uniforms offers the lowest prices and highest quality work uniforms in corporate U.S.A.

Formal Wear - Restaurant Uniforms Online offers restaurant uniforms, chef uniforms, aprons, and formal wear.

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Tech It!

Social Networking as an Effective Marketing Tool

by Brad Lessard

Increasingly, advertising on social networking websites is being driven by marketing campaigns, as these are attracting a large number of page views. So, such campaigns are among the aspects of social networks that have attained maximum popularity.

However, the marketing firms create profiles using fake user details, in order to effect product sales. Therefore, among the concerns of the social networks is one about marketing campaigns causing their systems to get clogged, as the number of fake users created by them goes up.

As social networking sites continue to attract people with similar interests, these tend to act as virtual beehives. The general perception tends to relate social networking with websites such as MySpace, Facebook and Orkut, besides associating groups with musical tastes, hobbies, high schools, etc.

However, there are several social networking sites that are primarily accessed by professionals and bring together people with similar job responsibilities, work experience and educational qualifications. Now, that could imply that at least some of these networks are full of prospective clients or customers, for various businesses.

Decision-makers and leaders, in this day and age, tend to reach out to industry experts and peers through online networks, through which they can share their experience and knowledge in a way that can be mutually beneficial and help increase productivity, their own as well as that of others. For instance, a user who has a question to ask can quickly log on to such a network and receive a response immediately, from one or more of the members.

As the average Internet user tends to use social networks more and more often, it has become possible for companies to benefit from the creation of user-groups centered around their services and products and try and have existing as well as prospective clients or customers join these.

Through such networks or groups, not only can the users ask questions from company representatives or from each other, but also invite those known to them to join. Information regarding new service or product offerings can also be posted there, in addition to making announcements in real time.

Information integrity should not be too difficult to ensure, since membership of such networks is only through invitation and the company can invite prospects, partners and customers or clients to join.

In order to maximize gains from the use of social networking as a marketing tool, companies may consider connecting assigned sales representatives directly with existing as well as prospective clients or customers, by using geographical regions as the basis for segmentation of the network.

Specific services or products could also have groups in the vertical format set up around these. The degree of relevance of the group is likely to determine the rate of its growth.

The companies can also place text advertisements and banners on the networking websites.

Going by the rate of growth of social networks, in general, it is obvious that it is not a phenomenon that is likely to fade away in the near future. Those who viewed these as a waste of time are fast realizing their importance as a powerful medium of communication.

The potential of social networking online is huge, primarily because of the absence of the limits imposed by geographical boundaries. It can lead to the achievement of results that community events for business, held on a periodic basis, can never really lead to, at any point of time.

According to Wikipedia.Org, a social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.

As explained on Wikipedia, social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services.

The ways for interaction that the social networking sites provide their users include discussion groups, chat, blogging, messaging, file sharing, email, voice chat and video, among others.

Most social networking sites, along with provision of means to connect with other members, have information regarding members categorized into directories, in addition to provision of systems for recommendation, on the basis of trust.

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About the author:

When looking for more information and resources related to marketing Private Label and Master Resell Rights Products, visit http://www.moneytreecentral.com for complete details.

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