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Tuesday, November 6, 2007

In This Issue

Through the Editor’s Window
Feature Article

5 Proven Affiliate Marketing Tips That Could Make You Wealthy

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Tech It!

Search Engine Optimization for Small Business Owners

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Through the Editor’s Window

Hi regular readers, welcome new readers,

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Thanks so much for staying with us. I hope you enjoy this issue. Have a profitable week ahead. See you next week.

Kit

Editor/Publisher

http://Go-GetGlobal.com

Email me @ editor@go-getglobal.com

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Feature Article

5 Proven Affiliate Marketing Tips That Could Make You Wealthy

by Joe Stewart

If you are new to marketing online and you don't have your own product yet, you can still run a successful business by selling other people's products and services. This is called affiliate marketing.

Affiliate marketing online is much different than having a commissioned sales job offline. You see, offline more often than not, you are expected to "sell" your items in order to make a commission, whereas, online you're working more on the marketing side.

Here are a few affiliate marketing tips that you will find helpful as you build you internet marketing business.

#1. Have your own website with your own domain name and hosting. This is very inexpensive to do and looks much more professional than using some cheesy looking company website that you don't even own or are unable to modify.

Don't use free hosting either because these hosting companies that offer the service will have their ads placed on your website. Also, they could shut you down at any time and there's nothing you could do about it. Hosting is less that $5.00 per month. Get it.

#2. Build a mailing list. You do this by having a subscriber box on each of your web pages. This is important because 99% of your visitors will not buy on their first visit. By getting them to sign up for a free newsletter or ebook you'll be able to contact them again and again. This is how you build a business of value.

#3. Focus on something that you enjoy doing. You'll be doing a lot of writing such as continuing to build your website, writing articles, etc. Your business will likely fail if it's something that you don't enjoy. It's easy to write about things that interest you and writing with enthusiasm will keep people coming back.

#4. Don't be afraid to ask people to take action. Ask your visitor to buy a product. Ask your visitor to subscribe to your free or course or download your free ebook. If you take control of the copy on your pages and tell people exactly what you want them to do, there's a very good chance that they'll follow through and do it. This is a proven fact.

#5. Build your business every day. Do something to build your business on a regular basis. Write a lot of articles and submit them to directories. Add new content every week. Learn how to use Pay Per Click advertising and run low cost ads to drive traffic. If you do this your business will begin to thrive in a very short time.

These are just a few affiliate marketing tips for you to use. The biggest thing that you should do is to be constantly taking massive action. You'll fall on your face a few times along the way, but I can almost guarantee that if you keep doing things that are proven to work then your chances of success are very good.

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About the author:

Wait Pardner'! If You Want To Learn More Great Affiliate Marketing Tips You'll Need To Know What's Good Online, How To Do Some Basic Tasks And What To Avoid. Get Started Off Right By Downloading My FREE Report Right Now Called "Top 10 Affiliate Mistakes". Go Right Now to MakeAffiliateCash.com Or Simply Click On Affiliate Marketing Tips. Joe Stewart Is A Full Time Affiliate Marketer That Enjoys Helping Others.

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Tech It!

Search Engine Optimization for Small Business Owners

by Michael Fleischner

Small business owners are often limited by small marketing budgets and manpower. But that doesn't mean they can't compete against larger businesses or websites when focused on search engine optimization. SEO is a basic marketing tool that everyone should use regardless of size.

Can the small websites compete with the big guys?

I'm often asked by small business owners if they stand a chance against larger websites when it comes to organic search results. My response is that size doesn't matter. When it comes to improving natural search results, it's all about the keywords you choose and how competitive those keywords are.

What makes a keyword competitive?

One way to determine the competitiveness of a search term is to simply type that search term into Google and notice the number of web pages that contain that search term. This number appears in the upper right-hand corner of the search results page and appears as, "Results 1 - 10 of about 228,000,000 for [your search term here]."

The large number you see gives you an indication of how many websites contain the keyword term or phrase you're searching for. Not all of these sites would necessarily be competitors, but have been indexed by Google none-the-less. From my perspective, when this number is less than 3 or 4 million, the particular search term would not be all that competitive in and of itself.

Determining just how competitive the search term is.

There are a variety of methods to determine true keyword effectiveness (KEI, etc.). However, if you're just a regular person trying to figure out how difficult it will be to rank well for a particular keyword, consider the following.

In addition to the number of sites that contain your keyword, how well optimized are the top 3 sites that appear on the search result. You can determine this by:

1. Visiting the site and determining the Google PR of the page. This information is available by downloading the Google toolbar and looking in your browser. You will see a green bar and ranking (ex: PR5), which tells you how Google ranks this page/website with regard to popularity. Any site with a Google PR6 or better is well established and will be difficult to outrank in the near term.

2. Visit Google and type, "link:www.competitorwebsite.com". Be sure to replace 'competitorwebsite' with the website name you are researching. Remember, this should be a website that appears on the Google search result for the keyword term or phrase you're researching. This will tell you how many sites are linking to this particular website. The larger the number the more difficult it will be to outrank.

3. Look at the website code. Simply visit the competitor's website and go to "View", "View Source". Look for the meta tags of "Title", "Description", and "Keywords". Are the meta tags at the very top of the page? Does the website also use h1, h2, and h3 tags? If so, they probably know something about SEO and have applied some on-page optimization techniques.

Using the above will give you a good sense of whether of not you can compete for given keywords. As you've figured out by now, a company's size is no indication of their level of experience in optimizing their own website. You'd be surprise of the type (and size) of companies that call me for SEO advice. Keep this in mind the next time you think that size matters!

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About the author:

Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. For additional information on how to improve search engine rankings for your website, visit http://www.webmastersbookofsecrets.com

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