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Tuesday, December 18, 2007

In This Issue

Through the Editor’s Window
Feature Article

10 Tips For Successful Facebook Marketing

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Tech It!

Optimizing a Blog for Easy Money

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Through the Editor’s Window

Hi regular readers, welcome new readers,

How’s your holiday preparations going? Busy, I bet. Well, the days are just going to fly when you’re having fun.

Today’s will be the last issue for year 2007. This year, I’m going to take a longer than usual break since Christmas and New Year’s both fall on Tuesdays, our ezine publication day. I will still be publishing your solos during this time.

I hope you’ve enjoyed this year’s issues and gained some valuable insights into making the most of your home business.

If you have some time on your hands over the next two weeks, I suggest you either dig around the ezine archives (lots of great articles in there) and drop by my business blog to catch up on tips and resources you might’ve missed.

I will be back January 8 with our first issue for 2008 with some exciting new changes for making more from your home business.

Thanks so much for staying with us this year and for your continuing business support. I hope you have a safe and wonderful holiday. See you next year!

Kit

Editor/Publisher

http://Go-GetGlobal.com

Email me @ editor@go-getglobal.com

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Feature Article

10 Tips For Successful Facebook Marketing

by Lennie Appelquist

There are a ton of social media websites that you can participate in today like Linked In and Friendster, and they all have their good and bad. The best way to choose a community to participate in is to look at the people who have already joined.

For me, Facebook is quite possibly the best sites for networking personally and professionally. I also use Linked In and Myspace. Of all the social networks, Facebook is the best place when it comes to all around marketing and networking.

I have been using Facebook for the past two years, and it is an attractive tool for marketing to add to your marketing strategy. Following are ten ways you can use Facebook to introduce new people to your for FREE!

1. Make a Top-Notch Profile: This is absolutely the FIRST thing that you must do to make an impact on Facebook . Think of your Facebook profile as part of your branding. A effective profile will include a photo of you. Don't use the one of you at a Christmas party, unless that's what your selling.

Make sure your new Facebook profile is complete. You should include your contact information, your web address (this is so important), education, work experience and your personal interests. A complete profile is the only way to go.

2. Add Friends: This is what makes Facebook a great platform - the ability to make friends, build relationships and foster them. The more relationships you build, the more worthwhile your marketing efforts will be. You can use Facebook's own tools to find friends that are already on Facebook.

Once you add your friends, you can search for kindred spirits. Make their acquaintance, become their friend, build a relationship. One cool feature on Facebook is that you can see friends of your friends. This will help you build a extensive network in no time.

3. Join Facebook Groups: You can join groups within Facebook that are associated with what you do. There are groups for wealth building, coaches, and experts of all kinds.

Almost every supposable type of professional service provider has some type of an online group. I belong to several groups on Facebook and have made hundreds of new contacts this way.

4. Create your Own Facebook Group: Can't find a group that really makes sense? Create your own! You can add members, publish articles, carry on discussions, and probably build some long lasting relationships. And even if you find great group to belong to, start your own. This gives you the opportunity to be the trendsetter!

5. Syndicate your Blog Using RSS: You can syndicate your own blog on your Facebook profile page. This inherently means that every time you make a post, it will automatically show up on your profile page.

More Exposure = More Readers = More Leads = More Business. And the bonus is the back links to your site. I syndicate headlines from three blogs on Facebook.

6. Comment on Other Peoples Profiles: Are you a fan or devotee of someone's work? Reach out to them on Facebook! Many of my business acquaintances check their Facebook messages more regularly than their email. They are also more likely to respond to Facebook messages.

Don't feel comfortable sending a message to someone you don't know? Don't worry! Leave them a "just saying hi!" or "I enjoy your work!" blurb on their wall. All profiles come with "virtual walls" where friends and acquaintances can leave messages. The more messages you leave on your friend's Facebook profiles the more exposure you get!

7. List your Events: Launching a New Service? Create an events page and invite all your friends and acquaintances. You can even see who RSVPed and get feedback from your guests. Marketing doesn't get much simpler (or cheaper!) than this.

8. Send Virtual Gifts: Want to show your appreciation for someone? Send them a virtual gift. You can choose from a bouquet of flowers to a potted plant that actually sits on the your friends profile and grows over time (plus hundreds of others). With all the 3rd party applications for gift giving available, what are you waiting for. This is a proven way to build long lasting relationships!

9. Use Some Cool Apps: Facebook has literally tons of applications that were built just for the site. Gaming, music, movie trivia and more. When you use an application, you get to invite your friends to use these interesting little applications (Apps). So just like number 8 above, this allows you another way to stay in touch with your Facebook friends. Again, this helps you build long lasting relationships.

10. Create a Community: Perhaps Facebook's greatest benefit is that it lets you to build a community. It provides you a group of people who are perpetually connected to you, and they are open to hearing what you have to say. Write on people's walls, give them feedback, and introduce them to each other. Start building your brand and leveraging Facebook for business building!

Facebook is a great place to introduce yourself to a ton of new people who may also become customers and/or clients. Just keep one thing in mind: don't get too carried away and spend all your time there. Facebook is a tool, part of your marketing strategy. Use the tips above, use them wisely and have a little fun at the same time.

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About the author:

Lennie Appelquist is the Owner of FreeMarket Media Group. FreeMarket Media Group is dedicated to helping individuals and small businesses generate leads, convert those leads in customers/clients and build a web presence that works for them. We can show you how to make your online business profitable.

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Tech It!

Optimizing a Blog for Easy Money

by Thomas Galley

Perhaps the best part of blogging is the fact that it provides an easy format for anyone to build their own web space. Blogs can be used not only to share thoughts and experiences, but they can also be used to build a passive income stream for the blogger.

But hastily placing ads all over your pages is not the best way to earn returns. There are some simple strategies to keep in mind that will help you optimize your blog for easy money.

Target Your Readers

It may seem obvious to most people, but matching your blog ads with the demographics of your reader base is very important. Amateur bloggers can sometimes be in such a hurry to make money that they don't put enough thought into their advertising selections.

They either default to affiliate programs they are already enrolled in, or they else they just pick whatever product is selling the best across the entire web. Don't waste your precious ad space on offers that fail to connect with your readers. Do some research and find intriguing products that will entice clicks.

Be Subtle and Creative

It is important to keep in mind that our society has been bombarded with internet advertising on virtually every website we visit. This has lead to the development of "ad blindness" for most browsers.

Banner advertisements in particular have become particularly overlooked in recent years. In order to monetize your blog effectively, you need to come up with creative ways to promote your offers. Text links with enticing phrases have shown the best results for most bloggers.

Other ideas to try include product recommendations and reviews within your standard blog posts. Footer advertisements at the end of each post are also eye-catching if targeted well.

Test and Test Again

Although time consuming to some degree, nothing will ever replace the value of testing new ad placements and product offers. You simply never know what will catch your reader's eye until you have some concrete statistics to review.

You may find that a product that pays relatively low commissions can generate a huge sales volume, making it more valuable than selling one or two high commission items.

Just remember that the net revenue is all that matters. Rotate your ads each week until you find that perfect offer that balances both volume and payout.

Optimizing your blog for easy money is not something that can be done conclusively in one day. It takes strategy and testing to be fully confident that you are achieving the highest amount of revenue for your blog.

New bloggers may be hesitant to change out any product that is generating revenue, but the fact is that they could be missing out on something better. Think about the needs and wants of your readers, find an appropriate mix of affiliate offers, and then test each one repeatedly.

Once you have sufficient data you will be able to rest easy knowing you are getting the most out of your blog.

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About the author:

You can make money blogging by utilizing the secrets of monetization and traffic generation. Find out to turbo-charge your revenue by learning how to money blog.

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