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Tuesday, December 11, 2007

In This Issue

Through the Editor’s Window
Feature Article

7 Low Cost - No Cost Ways to Market Good Content

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Tech It!

Optimize Your Website In One Hour - SEO For Beginners

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Through the Editor’s Window

Hi regular readers, welcome new readers,

Woot! Welcome to a beautifully cool and windy day. Two days of incessant rain has given way to a crispy cool morning. Outside my window, the sun is just coming up so this coolness will soon dissipate and I just know it’ll be scorching by mid-morning!! Bah!

I’m sending this issue out early because I’m planning another trip downtown with the kids. Heh! I’m hankering after some super-spicy food after 2 bland meals yesterday.

Yes, I’m quite the slacker these days enjoying the rare luxury of the long school holidays here. Yep, seven weeks of bliss!

Tell you what, if you need a solo to go out quickly, I’ve got immediate vacancies on both my ezines. Send in your orders and that’ll give me something to do (LOL)!

Take a minute to check the rotating headline animator below. It only shows the 5 most recent additions but there’s tons more that was added over the past week. Go check out my business blog G3 News and Views now.

Thanks so much for staying with us. I hope you enjoy this issue. Have a great week, y’all. See you next week.

Kit

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Feature Article

7 Low Cost - No Cost Ways to Market Good Content

by Douglas C. Brown and Claudia Brown

You have written a compelling e-book or maybe you have written a high quality article which will be useful for everybody. Now how do you propagate this article or e-book? It's important to get in out there in the market for all to see. Here are some tips to get started.

a. Sales letter

Sales letters are great ways to promote the content you have created. Let's say you have written an e-book on 'Losing fat'. You can have attractive sales letters with titles like 'Get washboard abs in 30 days flat' or 'Fit into the jeans you wore during college' etc.

By having such compelling and catchy headings, you can grab the attention of readers and ensure more publicity for your content. Such sales letters are great at generating curiosity in the minds of readers and enticing them to buy your content.

b. Press releases

Press releases are great as marketing tools. It doesn't cost anything to create or distribute a press release. All you need is a little bit of time to write out the release.

Then if you have a good network of contacts you could communicate with newspapers and publication houses to post these press releases online. Make sure to include your contact details and website URL at the end of the press release.

c. Social media sites

There are thousands of social networking and media sites available these days which allow free exchange of information. Through these sites you can easily spread the word about your content online. In fact such sites allow a free mechanism to build on your contacts, through which you can publicize the content you have created.

d. Relevant sites

Your promotional efforts will only reap benefits if you propagate your content on relevant sites. So if your e-book or article is about health food, try aiming at sites which talk about health, nutrition, fitness etc.

By sticking to the relevant niche you stand greater chances at being noticed and heard. Plus you also get to tap into a relatively warm market that's already interested in what you're selling.

e. Forums and discussion groups

You could also try visiting relevant forums and online discussion groups which deal with the relevant topic associated with your content. This involves a more active and direct participation from other users, which in turn will ensure that your content gets the necessary amount of publicity for free.

f. Keywords

Promoting your content is all about being visible on search engine results. That automatically entails having strategic keywords well placed in your article or e-book. This way search engines will automatically detect your content and index it on their results page. This automatically generates lots of free publicity for your content.

g. Teaser material

You could even use snippets of material to effectively generate curiosity for your content. For example a small video clip or a paragraph of highly interesting content - could interest readers a great deal.

Then at the end of this material you could include a backlink to your site content. This way, not only do you generate interest, you are also ensuring more click throughs and hits into your site.

Having great content won't do you any good unless you can market it well. With these seven low ways you can take your business to greater heights of success. Just follow any one of these proven methods or try them all for greater success!

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About the author:

Doug and Claudia Brown use their 40 plus years of business building experiences to educate people and businesses on how to dramatically increase their revenues. Free Report "17 Strategic Steps to Steps to Achieving a Six Figure Income or More" at http://www.whatisyourplan.com/

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Tech It!

Optimize Your Website In One Hour - SEO For Beginners

by Jack Stockholme

Selecting the right keyword phrases for each page of your web site is the first step towards ranking high in the Search Engines. However, it is only the first step. Once you have selected your targeted keyword phrases, you must then implement them into your pages.

Heres how: taking the time to optimise your web pages the right way will pay off in ranking high in the search engines, driving more traffic to your web site.

Firstly, the title tag. Obviously your title tag should contain your keywords. If you want to put your business name in there as well that's fine, just put your keywords first and your business name last. Use a different title tag for each page of your site, including the keywords for each page in it's title.

This way each page will be optimised for its own keywords. Too many sites make the mistake of using 'Welcome to X business name's website' as their title and use it for every page on their site. They will also use the same description on each page, they can say goodbye to rankings and hello to supplemental listings.

Next, the META description tag. It is used to describe your site. Some search engines use this description in their results pages. Therefore your desctiption should contain your targeted keywords for that page. Do not just repeat or stuff the description with keywords though, people are less likely to continue on to your site if they see your listing stuffed with keywords.

Also, search engines can penalise a site if they think ya site is stuffing keywords in the description tag in an attempt to rank higher. You want a realistic description for human eyes that also contains your keywords. Use a different description for each page on your site, each page is different, so why would you describe them the same?

Heading tags. Heading tags are used to seperate topics. Some search engines put extra weight on words placed within heading tags as they help determine what the page is about. h1 is the largest font and gives the most advantage.

It's appearance is the largest and is bold which can look out of place on most sites, although you can get around this using cascading styling sheets. So, placing your keyword at the top of a page inside heading tags can be helpful. Headings should be followed with contentent sprinkled with your keywords.

The body text or the actual content on your page should also contain your keywords. The keywords should be repeated to a certain extent, know as keyword density. You want to optimise your content to include your keywords while making sure it reads well and makes sense.

There is no point in overdoing it if it makes your site sound silly and turns visitors away. Mention your keywords at the beginning of your content and sprinkle throughout.

The alt image tag can be used within image HTML code. It is used to describe the image if a visitor is using a browser that reads web pages for the blind or if they have graphics turned of. You will also see the alt text if you hover your mouse over an image. This presents an opportunity to describe your images including your keywords.

Anchor text is the text you use to describe a link. Here is an example of what not to do:

For Keyword Product X click here.

Instead you should use: Keyword Product X as the link text. Using the first example tells the search engines that the page you are linking to is about 'click here' which does nothing for you.

By using the second example you are telling the search engine the linked to page is about Keyword Product X. Anchor text will give your pages a boost in search engine relevancy. This especially applies when other sites link to yours.

Having relevant file names can also help in search engine results. Keywords in your file name separated by '-' will tell the search engines what the page is about.

For example keyword-product-x.html. Don't over do it with extremely long file names though. If your page is already ranking well with decent PR, I would not reccommend renaming all your file names.

You will lose your existing page rank for the chance of a very slight boost. This tip is useful for new websites or pages with no or little existing PR.

-----

About the author:

For more SEO articles for beginners and experts alike, visit Search Engine Optimization by SEO-Services

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