2. Make the body of your ad benefit rich.
The body of your ad copy should get your reader excited about what you have to offer. Stress how your product or service can make your readers' life better or make things easier for them.
When deciding which benefits to stress in your advertising, get into your customers' minds. Ask yourself why your customers have bought your product. What are the main benefits your product offers that cause your customers' to make a purchase? What benefits are most appealing to your customers?
If you can answer these questions you will be able to easily fill your ad with benefits that will be especially attractive to new people you introduce to your product through your ad.
3. End your ad with a call to action.
Once you grab your readers' attention and build up your readers' interest, the final step is to tell your reader what you want them to do with a call to action such as act now, get the details now, or learn more now.
When writing your ad don't try to sell to your reader just from your e-zine ad.
Use your ad to create interest and desire for your product, and then use your call to action to direct your readers to your site and let your site sell your product to your visitors with a powerful sales message and/or ask your readers to e-mail you for more information so that you can successfully follow up with them.
About the author
Ken Hill. FINALLY! The 1st copywriting course that takes you step-by-step through the entire process AND gives you the feedback you need to succeed. Stop wondering if you're doing it right. Get LIVE help from the pros. THREE FREE BONUSES, too! Learn more now at http://www.scstats.com/r.cfm?i=4534