As you write your copy, use strong and powerful words. Remember, people do not buy what they need as much as they will buy what they want. If your product or service can solve a problem for someone and you can express to the reader how your product or service will save them time, money, energy, headaches, high blood pressure, etc. then you have the rest of the battle won and you will get someone to your sales page.
Ads do not have to be long and boring, because people do not have the time or desire to read a long and boring ad. Short and to the punch is the approach you want to take.
My airplane will get you to your destination safer, faster, more economically, and the flight will be twice as comfortable as the nearest competitor and I can prove it to you.
The above sentence would be a good solo ad. It is short--very short and it tells a prospect all they really want to know about the airplane--actually it does not tell them everything about the airplane, but it hits all the hot buttons. Safety, speed, economics and comfort--these are the main issues when someone wants to fly an airplane. Find the man issues that your product or service solves and write around those issues.
Below are some power words that you can use in your ads. Refer back to these words as you write your ads and replace words in your ads with some of these power words and then compare your two ads and see which you prefer.
One final suggestion. Spell check your ad and then spell check it again and then read it several times and if possible, have someone else read it. Make sure you do not write "your" when you mean "you're" and that you have capitalized correctly. Good luck!
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About the author
Jeremy Gislason has over 15 years of business and marketing experience and assists in running ISORegister, Inc. For more web master tools, resources, free downloads, syndicated articles, recommended marketing resources and reviews visit today. http://www.savingyourtime.com