5. Have you tested your URL link?
Don't forget to include your url link. Check that your domain name and the rest of the link is correctly spelt, and that you've used a period, not a comma. Always include http:// before your web URL to ensure your link is clickable.
6. Is your URL too long?
Check the length of your URL. Keep it short and easy to remember. If it's too long, it will wrap around the end of the line and may not work correctly. So use a free url snipping service like tinyurl.com or snipurl.com to shorten it. This is also a good way to disguise your affiliate link as many people tend to shy away from clicking on affiliate links.
Remember your URL link is the lifeline of your business as that's how customers can find their way to your website. If you provide an incorrect URL link, you've wasted your time and money. So test your URL link, then test it again!
7. Have you checked your email address?
If you've included an email address, check it and test it. If you haven't included an email address because you don't relish the idea of an inbox full of spam, it's perfectly understandable.
However, if space permits, it's always a good idea to give customers an alternative way of reaching you in the event they cannot access your website for any reason. Consider using a throwaway email address for this purpose.
8. Are you using a canned ad?
If you're an affiliate marketer, you may have been given a canned ad to use. But I still think you should consider writing your own ad. Remember there are hundreds of other affiliate marketers like you who are using that same 'canned' ad.
What do you think are the chances of your ad being clicked on if it's competing with a hundred other look-alikes? Too much of a good thing may drive potential customers away. So try to look different with your own ad and chances are someone might notice you.
9. Are you following through with your ad?
Many advertisers submit their ad and then conveniently forget about it. If you're running your ad in an ezine, ensure you're subscribed to that ezine to see your ad run.
There you have it, a simple yet handy checklist to keep beside your PC as you're churning out those ads for the holiday season. For a netpreneur though, any time of year is advertising time. After all, advertising is the lifeline of any online business.
About the author
Kit Lum brings over five years of online business experience into Go Get Global and its ezines - helping small/home businesses profit from growing globally. Quality business resources are only a click away at http://www.Go-GetGlobal.com. Get more FREE business tips like these at http://G3.Go-GetGlobal.com.
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